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门道——商业招牌与门面设计The Surface of Shops – Signboard and Façade Design
  • 出版单位:天津大学出版社
  • 出版日期:2013-05
  • 书刊编号:ISBN 978-7-5618-4629-2(中) 978-988-15679-0-1 (英)
  • 语言种类:中文
  • 商品规格:245*325
  • 原 定 价:定价:320元 USD 65.00
  • 订阅价:320.00
特 色 推 荐
本书以优秀企业招牌与门面设计实例欣赏为主,集合了200多个有特色的项目,并给予点评赏析,图文并茂,加强了本书的可读性。200多个项目共分为11个类别,包括品牌旗舰店、休闲娱乐场所、餐饮场所、艺术馆、商业广场等,项目类型丰富,既有国际顶级品牌的旗舰店,例如LV、Hermès、Armani等,也有一些不知名但设计极具个性的小店,为设计师提供大量不同种类店铺的设计参考。 项 目 介 绍
006-007 品牌旗舰店
008-011 Swarovski [香港中环店]
012-013 Swarovski [香港尖沙咀店]
014-015 Salvatore Ferragamo  [香港尖沙咀店]
016-017 Prada [香港中环店]
018-019 Prada [尖沙咀店]
020-023 Prada [上海国际金融中心店]
024-028 Novo [深圳万家城店]
029-029 Novo [广州正佳广场店]
030-033 Nike Store [北京店]
034-035 Miu Miu [香港尖沙咀店]
036-037 MaxMara [香港店]
038-043 Louis Vuitton [香港中环店]
044-049 Louis Vuitton [香港尖沙咀店]
050-059 Louis Vuitton [上海旗舰店]
060-061 Hermes [香港尖沙咀店]
062-063 Hermes [北京店]
064-067 Harvey Nichols [香港旗舰店]
068-069 Gucci [香港中环店]
070-071 Gucci [香港尖沙咀店]
072-073 Gucci [香港中环店]
074-075 Gucci [北京店]
076-077 Armani [香港中环店]
078-082 Armani [北京华贸店]
083-083 Fendi [香港尖沙咀店]
084-085 Dior [香港尖沙咀店]
086-087 Coach [香港中环店]
088-088 Coach [香港尖沙咀店]
089-089 Chanel [香港尖沙咀店]
090-090 Cartier [香港中环店]
091-091 Cartier [香港尖沙咀店]
092-093 Cartier [香港尖沙咀店2]
094-095 Burberry [香港尖沙咀店]
096-099 Burberry [北京新天地店]
100-101 Adidas [北京店]
102-103 时尚服装店
104-108 Chocoolate [北京店]
109-109 6ixty 8ight [香港店]
110-110 Bla Bla Bra [香港店]
111-111 Broadcast [北京店]
112-112 Diesel [香港店]
113-113 Hosa [上海店]
114-115 Teddy Family [北京店]
116-117 Joyce [香港店]
118-119 Uniqlo [北京店]
120-121 Catalog [北京店]
122-122 Timberland [英国伦敦店]
123-123 Mascot Fashion [广州店]
124-124 Pa Fashion Store [广州店]
125-125 Esppit [香港店]
126-126 Ariose & Years [杭州店]
127-127 Sport 100 [上海店]
128-129 箱包鞋帽店
130-130 Lancel [上海店]
131-131 Le Saunda [香港尖沙咀店]
132-133 Longchamp [香港店]
134-135 Mcm [香港店]
136-137 Shoes 鞋町 [上海店]
138-139 钟表首饰店
140-141 Anubis [上海店]
142-142 Fochtmann [德国店]
143-143 Kornmesser [奥地利店]
144-144 Schullin [奥地利店]
145-146 TiffanyY&Co  [香港尖沙咀店]
147-147 六福珠宝 [香港尖沙咀店]
148-149 周大福 [香港店]
150-150 周生生 [香港店]
151-151 钻石世家 [香港店]
152-152 Breguet [香港尖沙咀店]
153-153 Egg Optical Boutique [香港店]
154-154 Franck Muller [上海店]
155-155 Omega [香港店]
156-159 Rolex [香港尖沙咀店]
160-161 Rolex [香港铜锣湾店]
162-162 Van Cleef & Arpels [香港尖沙咀店]
163-163 Zenith [香港店]
164-165 商业广场
166-167 来福士 [北京店]
168-168 上海国金中心商场 [上海店]
169-169 太古汇 [广州店]
170-171 太平洋百货 [上海店]
172-172 万菱国际中心 [广州店]
173-173 万菱汇 [广州店]
174-174 上海阳光商厦 [上海店]
175-177 上海壹丰广场 [上海店]
178-179 家居店
180-180 15世纪.COM [广州店]
181-181 Avant Grade [广州店]
182-182 达芬奇 [广州店]
183-183 达芬奇家居 [上海店]
184-184 Mosaic JNJ [广州店]
185-185 德丽时 [上海店]
186-186 帝美 • 灯公馆 [广州店]
187-187 Villaemol [广州店]
188-189 红星 • 美凯龙 [上海店]
190-191 简美 [广州店]
192-192 嘉美灯饰 [广州店]
193-193 南方布艺 [广州店]
194-195 玛祖铭立 [上海店]
196-197 餐饮场所
198-198 1001赞生活 • 牛肉面 [上海店]
199-199 炳胜私厨 [广州店]
200-200 潮源 • 精细潮粤菜 [上海店]
201-201 大观园 [广州店]
202-205 吴裕泰内府菜 [北京店]
206-207 红爐 [北京店]
208-028 洪长兴 [上海店]
209-209 虹馆 [上海店]
210-210 金牌小龙 [广州店]
211-211 酒道坊 [广州店]
212-212 居本斋 [广州店]
213-213 老汤砂锅店 [上海店]
214-217 麻辣诱惑 [上海店]
218-218 利苑 [上海店]
219-219 毋米粥 [广州店]
220-220 俏江南 [上海店]
221-221 四季金悦酒家 [广州店]
222-222 汤司令 [上海店]
223-223 又及餐厅 [北京店]
224-225 屋企汤馆 [上海店]
226-226 西贝 • 西北菜 [广州店]
227-227 西贝 • 西北民间菜 [广州店]
228-229 香草香草 [北京店]
230-230 二布院 [台湾店]
231-231 客家本色 [台湾店]
232-232 台湾轻井泽 [大业店]
233-233 云南私厨 [广州店]
234-234 Aropa [香港店]
235-235 Caffe Habitu [香港店]
236-236 Le Souk [香港店]
237-237 Steik World Meats [香港店]
238-239 卡莎西餐厅  [香港店]
240-240 浪漫馆横滨 [香港店]
241-241 六本木茶房 [香港店]
242-243 蜜夏 [北京店]
244-244 面屋一平安 [香港店]
245-245 月影 • 法式铁板烧  [香港店]
246-247 上海银座梅林 [香港店]
248-248 云 [上海店]
249-249 不倒翁中日火锅料理 [香港店]
250-251 釜山料理 [上海店]
252-252 釜山料理 [上海店]
253-253 花膳日本料理 [广州店]
254-254 近江和牛正传日本料理 [上海店]
255-255 新罗宝韩国料理 [广州店]
256-256 易牙台式料理 [香港店]
257-257 元气一杯居酒屋 [香港店]
258-258 Rendez遇Vous [广州店]
259-259 蕉叶 [香港店]
260-260 泰元素 [广州店]
261-261 亿玛仕 [上海店]
262-263 泰妃阁 [上海店]
264-264 Cowboy Seven [香港店]
265-265 Love It [香港店]
266-267 Fisheye Cafe [北京店]
268-268 铃木咖啡馆 [香港店]
269-269 许留山 [上海店]
270-271 Simply Thai [上海店]
272-273 酒店
274-274 Radisson Hotel PuDong Century Park [上海店]
275-275 The Mira Hong Kong [香港店]
276-276 祥和百年酒店 [安徽店]
277-277 广州圣丰索菲特大酒店 [广州店]
278-279 广州海航威斯汀酒店 [广州店]
280-281 休闲娱乐场所
282-283 吴裕泰茶庄 [北京店]
284-284 浦京国际商务会所 [上海店]
285-285 璞御会所 [天津店]
286-287 1881 Club [北京店]
288-289 CN Club [北京店]
290-290 MUSIC BOX堂会 [广州店]
291-291 猎人吧 [广州店]
292-292 金怡足道 [广州店]
293-293 水缘国际休闲会馆 [广州店]
294-295 澜 [上海店]
296-296 Camus Cognac [广州店]
297-297 红酒村 [广州店]
298-298 Big Bamboo [上海店]
298-298 Nancy’s [广州店]
299-299 法国安杰玛 [上海店]
299-299 君顶华悦俱乐部 [上海店]
300-301 七星皇宫国际娱乐会所 [上海店]
301-301 御庭休闲会所 [上海店]
302-303 艺术馆
304-304 Henry Moore [广州店]
305-305 T.I.T创意园 [广州店]
306-307 别处空间 [北京店]
308-309 山艺术 • 北京(林正艺术空间) [北京店]
310-311 悦 • 美术馆 [北京店]
312-313 其他
314-314 Heindl [奥地利店]
315-315 Menicon Magic Store [日本东京店]
316-317 宝瑞通典当行 [北京店]
318-318 方所 [广州店]
319-319 花旗银行 [香港尖沙咀店]
320-320 汽车生活馆 [上海店]
321-321 数码坊 [广州店]
322-323 80印象馆 [杭州店]
324-325 Sulwhasoo [香港店]
326-326 佰草集 [上海店]
327-327 Dragon Pace [北京店]
328-328 大贺传媒 [上海店]

Project Overview
006-007 Flagship Store of Luxury Brands
008-011 Swarovski [Central, Hongkong]
012-013 Swarovski [Tsim Sha Tsui]
014-015 Salvatore Ferragamo [Tsim Sha Tsui]
016-017 Prada [Central, Hongkong]
018-019 Prada [Tsim Sha Tsui]
020-023 Prada [Shanghai International Financial Center]
024-028 Novo [The Mixc, Shenzhen]
029-029 Novo [Grand View Mall, Guangzhou]
030-033 Nike Store [Beijing]
034-035 Miu Miu [Tsim sha Tsui]
036-037 MaxMara [Hongkong]
038-043 Louis Vuitton [Central, Hongkong]
044-049 Louis Vuitton [Tsim Sha Tsui]
050-059 Louis Vuitton [Shanghai]
060-061 Hermes [Tsim Sha Tsui]
062-063 Hermes [Beijing]
064-067 Harvey Nichols [Hongkong]
068-069 Gucci [Central, Hongkong]
070-071 Gucci [Tsim Sha Tsui]
072-073 Gucci [Central, Hongkong]
074-075 Gucci [Beijing]
076-077 Armani [Central, Hongkong]
078-082 Giorgio Armani [China Central Square, Beijing]
083-083 Fendi [Tsim Sha Tsui]
084-085 Dior [Tsim Sha Tsui]
086-087 Coach [Central, Hongkong]
088-088 Coach [Tsim Sha Tsui]
089-089 Chanel [Tsim Sha Tsui]
090-090 Cartier [Central, Hongkong]
091-091 Cartier [Tsim Sha Tsui]
092-093 Cartier [Tsim Sha Tsui]
094-095 Burberry [Tsim Sha Tsui]
096-099 Burberry [Beijing]
100-101 Adidas [Beijing]
102-103 Fashion Store
104-108 :Chocoolate [Beijing]
109-109 6ixty 8ight [Hongkong]
110-110 Bla Bla Bra [Hongkong]
111-111 Broadcast [Beijing]
112-112 Diesel [Hongkong]
113-113 Hosa [Shanghai]
114-115 Teddy Family [Beijing]
116-117 Joyce [Hongkong]
118-119 Uniqlo [Beijing]
120-121 Catalog [Beijing]
122-122 Timberland [London, UK]
123-123 Mascot Fashion [Guangzhou]
124-124 Pa Fashion Store [Guangzhou]
125-125 Esppit [Hongkong]
126-126 Ariose & Years [Hangzhou]
127-127 Sport 100 [Shanghai]
128-129 Luggage, Shoes and Hats Store
130-130 Lancel [Shanghai]
131-131 Le Saunda [Tsim Sha Tsui]
132-133 Longchamp [Hongkong]
134-135 Mcm [Hongkong]
136-137 Shoes [Shanghai]
138-139 Watch & Jewellery
140-141 Anubis [Shanghai]
142-142 Fochtmann [Germany]
143-143 Kornmesser [Austria]
144-144 Schullin [Austria]
145-146 TiffanyY&Co [Tsim Sha Tsui]
147-147 Lukfook Jewellery [Tsim Sha Tsui]
148-149 Chou Tai Fook [Hongkong]
150-150 Chou Sang Sang [Hongkong]
151-151 Shining House [Hongkong]
152-152 Breguet [Tsim Sha Tsui]
153-153 Egg Optical Boutique [Hongkong]
154-154 Franck Muller [Shanghai]
155-155 Omega [Hongkong]
156-159 Rolex [Tsim Sha Tsui]
160-161 Rolex [Causeway Bay, Hongkong]
162-162 Van Cleef & Arpels [Tsim Sha Tsui]
163-163 Zenith [Hongkong]
164-165 Commercial Plaza
166-167 Raffles City [Beijing]
168-168 IFC Mall [Shanghai]
169-169 Taikoo Hui [Guangzhou]
170-171 Pacific Department Store Building [Shanghai]
172-172 OneLink Center [Guangzhou]
173-173 OneLink Walk [Guangzhou]
174-174 Me & City [Shanghai]
175-177 One Prime [Shanghai]
178-179 Household Shop
180-180 The 15th Century.Com [Guangzhou]
181-181 Avant Grade [Guangzhou]
182-182 Da Vinci Furniture Store [Shanghai]
183-183 Da Vinci American Living [Shanghai]
184-184 Mosaic JNJ [Guangzhou]
185-185 Daelux [Shanghai]
186-186 Di Mei Light Residence [Guangzhou]
187-187 Villaemoi [Guangzhou]
188-189 RSM Global Home Funiture Mall No.1 [Shanghai]
190-191 Jenmay [Guangzhou]
192-192 Karmex Lumax [Guangzhou]
193-193 South Cloth Art [Guangzhou]
194-195 Matsu Boutique [Shanghai]
196-197 Dining Space
198-198 1001 Beef Noodle House [Shanghai]
199-199 Bingsheng Private Kitchen [Guangzhou]
200-200 Chao Cuisine Restaurant [Shanghai]
201-201 Daguan Garden Restaurant [Guangzhou]
202-205 Wuyutai Nei Fu Dishes [Beijing]
206-207 Honglu Restaurant [Beijing]
208-028 Hongchangxing Model Restaurant [Shanghai]
209-209 Rainbow House Restaurant [Shanghai]
210-210 King’s Dumpling [Guangzhou]
211-211 Water under the Bridge Bar & Restaurant [Guangzhou]
212-212 Dynasty [Guangzhou]
213-213 Clay Pot Soup Restaurant [Shanghai]
214-217 Spice Spirit [Shanghai]
218-218 Lei Garden [Shanghai]
219-219 No Rice Porridge Restaurant [Guangzhou]
220-220 South Beauty [Shanghai]
221-221 Four Seasons Restaurant [Guangzhou]
222-222 Tangsiling Soup Restaurant [Shanghai]
223-223 Poat Scnigt Restaurant [Beijing]
224-225 Grandma’s Soup Kitchen [Shanghai]
226-226 Xibei Restaurant [Guangzhou]
227-227 Xibei Northwest Cuisine Restaurant [Guangzhou]
228-229 Vanilla Hot Pot Restaurant [Beijing]
230-230 Erbuyuan Hot Pot Restaurant [Taiwan]
231-231 Natural Hakka Cultural Restaurant [Taiwan]
232-232 Karuizawa [Taiwai]
233-233 Yunnan Private Kitchen [Guangzhou]
234-234 Aropa [Hongkong]
235-235 Caffe Habitu [Hongkong]
236-236 Le Souk [Hongkong]
237-237 Steik World Meats [Hongkong]
238-239 Casa Louisa [Hongkong]
240-240 Romankan Yokohama [Hongkong]
241-241 Roppongisabo Japanese Teahouse [Hongkong]
242-243 Mix Summer Restaurant & Lounge [Beijing]
244-244 Ippei-An Ramen & Bar [Hongkong]
245-245 L'ombre de La Lune 1898 [Hongkong]
246-247 Ginza Bairin [Hongkong]
248-248 Yun’s Fusion Cuisine [Shanghai]
249-249 Budaoweng Hot Pot Cuisine [Hongkong]
250-251 Pankoo [Shanghai]
252-252 Pankoo [Shanghai]
253-253 Hana Zen [Guangzhou]
254-254 Yakiniku Japanese Restaurant[Shanghai]
255-255 Sorabol Korean Cuisine [Guangzhou]
256-256 Yiya Taiwan Cuisine Restaurant [Hongkong]
257-257 Genki Ippai Izakaya [Hongkong]
258-258 Rendezvous [Guangzhou]
259-259 Banana Leaf [Hongkong]
260-260 Tai Element [Guangzhou]
261-261 Emax [Shanghai]
262-263 Thai Princess [Shanghai]
264-264 Cowboy Seven [Hongkong]
265-265 Love It Food & Beverage [Hongkong]
266-267 Fisheye Cafe [Beijing]
268-268 Suzuki Cafe Company [Hongkong]
269-269 Hui Lau Shan [Shanghai]
270-271 Simply Thai [Shanghai]
272-273 Hotel
274-274 Radisson Hotel PuDong Century Park [Shanghai]
275-275 The Mira [Hongkong]
276-276 Xianghe Bainian Hotel [Anhui]
277-277 Sofitel Guangzhou [Guangzhou]
278-279 The Westin Guangzhou [Guangzhou]
280-281 Leisure and Entertainment Facilities
282-283 Wuyutai Tea Shop [Beijing]
284-284 Pujing Club International [Shanghai]
285-285 Puyu Restaurant [Tianjin]
286-287 1881 Club [Beijing]
288-289 CN Club [Beijing]
290-290 Music Box [Guangzhou]
291-291 Hunter Bar [Guangzhou]
292-292 Jinyi Foot Massage [Guangzhou]
293-293 Aqua Spa Massage [Guangzhou]
294-295 Lan Massage [Shanghai]
296-296 Camus Cognac [Guangzhou]
297-297 Red Wine Village [Guangzhou]
298-298 Big Bamboo [Shanghai]
298-298 Nancy’s [Guangzhou]
299-299 AnnJema Spa [Shanghai]
299-299 Junding Huayue Club [Shanghai]
300-301 Seven-star Palace International Club [Shanghai]
301-301 Yuting Leisure Club [Shanghai]
302-303 Art Space
304-304 Henry Moore [Guangzhou]
305-305 T.I.T Creative Industry Zone [Guangzhou]
306-307 Beyond Art Space [Beijing]
308-309 Mountain Art Beijing Frank Lin Art Center[Beijing]
310-311 Enjoy Museum of Art [Beijing]
312-313 Others
314-314 Heindl [Austria]
315-315 Menicon Magic Store [Tokyo, Japan]
316-317 Baoruitong Pawnshop [Beijing]
318-318 Fang Suo Commune [Guangzhou]
319-319 Citibank [Tsim Sha Tsui]
320-320 Automotive Living Museum [Shanghai]
321-321 Digital Pavilion [Guangzhou]
322-323 80s Image Wedding Room [Hangzhou]
324-325 Sulwhasoo [Hongkong]
326-326 Herborist [Shanghai]
327-327 Dragon Pace [Beijing]
328-328 DHA.Group [Shanghai]

精 彩 文 摘
Digest Highlights

Flagship Store of Luxury Brands
Flagship store, another name of the brand center in European countries and the USA, actually refers to the downtown center or regional center of some luxury brands in the largest scale and of most comprehensive products. It is the most luxury brand store which usually specializes in a series of mature products or a luxury brand.

Dining Space
Food is the paramount necessity of the people, and people are eager for good dining space. But how can a dining space play its best to attract consumers? The answer is good food and good shopfront decoration. The shopfront decoration of dining space is determined by its market positioning his owner expected. Being a place for selling foods and other integrated services, it not only provides the consumers with leisure and entertainment functions, but shows the corporate style, quality and image.

Household Shop
Shopfront design of household shop should, first of all, give a warm feeling, so warm color scheme is its first choice. It can also accentuate the styles of the household goods, modern stylish style, or European luxury style or Japanese simple style, etc. In household shop’s shopfront design, apart from the façade and signboard, the show window also plays critical role, as it is often used to show the style of a home furnishing or to create a kind of atmosphere. The display in the show window can attract much of the public’s attention.

Hotel
According to management direction, hotels can be divided into many kinds, including the chain hotels, resort hotels, business hotels and so on, with emphasis in different aspects. Chain hotels tend to have fixed façade design, for example, the 7 Days Inn features iconic yellow and blue that can be recognized by consumers at a glance. Resort hotels often have luxury façades to create holiday atmosphere, for example, many hotels in Sanya are blended with Southeast Asian style designs to highlight local tropical flavor. Business hotels, often in downtown area, take advantage of all kinds of materials to show modern, concise, commercial and convenient business theme, though limited in size. In a word, the façade design of hotel must fit with its management direction. Different hotels attract different consumers, so their designs should also meet the aesthetic concept and demands of their specific consumer groups.

Art Space
Art spaces include art museum, innovative display space, art exhibition building and so on, and different types feature different appearances, for example, creative zones often make innovative reuse of the wastes to highlight the innovative points in façade design, while other art spaces take advantage of their understated appearances so common in building and façade design to set off the remarkable artistic quality of the inside displayed works. The signboard of the Mountain Art Beijing Frank Lin Art Center is barely perceptible if one does not pay attention to its façade design. But once it is recognized, there will emerge a unique art space effect.

Luggage, Shoes and Hats Store
A unified color scheme is needed here, as a harmonious match in shop furnishing and commodities colors can show the store’s color palette distinctly. Show windows design prefers lightings and mirrors as decorations, therefore, spot lights are equipped in the show widows and energy-saving lamps are inside the space. Spot lights are shooting at the latest commodities to attract people’s eyes. They show the value and quality of these luggages distinctly.


作者简介:
广州市唐艺文化传播有限公司,唐艺设计资讯集团旗下编辑出版机构,2000年成立,专业专注于地产(建筑、景观、规划、室内、装饰)设计类图书杂志的编辑出版,超过10年行业经验,是目前区亚太地区最大的建筑设计类传媒策划出版发行企业之一。经典代表作有:《时代楼盘》《时代空间》杂志、《国际风格楼盘》系列、《国际品牌酒店》系列、《栖居-万科的房子》系列、《无界》系列等等,依托唐艺强大的发行直销体系,销售网络遍布中国各大城市和东南亚、韩国、印度和日本;“唐艺”“Tang Art”已经成为了行业内知名品牌。
Introduction of the Author
Tang Art Design Information Group Limited was established in March, 2000, engaged in the publishing planning and distribution of Science and Technology books (including architecture, landscape, planning, interior decoration, advertisement, real estate). It is one of the biggest companies that edict and publish architectural design books in Asia-Pacific area. Its representative works are Times House, Properties of International Style, etc. Relying on strong marketing system, its selling network spread all over big cities in China, Southeast Asia, Korea, India and Japan; “Tang Art” has already become a famous brand.

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